Whether you’ve just launched your product or service or you’ve got years of experience under your belt running a business, one thing is true: sales are the key ingredient to its success.
Sales, advertising, promotion, branding, messaging … these are all key components of a successful marketing strategy for your business. Navigating the world of marketing could take even the most renowned explorer down a rabbit hole of confusion and overwhelm.
You may be wondering how you can tailor your message to reach your target audience, engage with clients consistently, provide value, and ultimately drive sales without hiring an entire marketing team.
Hiring a copywriter can help with every aspect of marketing your business, but here are 4 of the most important ones.
Establish Your Business as an Authority in Your Field
Build Trust With Your Audience
Keep Your Business Relevant
Create Clear, Consistent Messaging Across Mediums
But First, What Exactly IS a Copywriter?
Copywriters are experts in crafting clear, concise messaging that compels a reader to take action. Often, that action is the purchase of a product or service, but it can also be in the form of opting in to an email list or making a donation. Copywriters specialize in website copy, sales pages, emails, blogs, and other forms of promotional copy. They typically work as freelancers and can be hired for single projects or can work on retainer agreements for longer periods. Copywriters are especially ideal if you need help marketing your business online.
1. Set Your Business Apart as an Authority
It’s no secret that consumer behavior has changed dramatically in the last 10 years. Technology is smarter, quicker, and more convenient than ever. There’s an app for everything, and we are more connected now than ever before. Information is quite literally available at our fingertips:
Have a question? Ask Siri.
Need ideas to plan the perfect date night? Use ChatGPT.
Researching the latest fashion trends? Check TikTok.
As consumers have flooded the online space, so have businesses. So, how do you set your business apart? One way to do this is by offering frequently updated blog posts on your website. According to HubSpot, blog posts were among the top 5 content formats marketers plan to invest most in for 2026, following short-form video, live video, long-form video, and user-generated content. Some copywriters specialize solely in writing blogs.
Blogs can do two very important things that will establish your business as an authority:
Answer common questions your potential or current clients have.
Provide well-researched, updated, and accurate content.
2. Build Trust With Your Audience
As your business becomes established as an authority through things like blogs, this will build trust over time with your audience. As trust builds between your business and potential (and current/future) clients, a copywriter can nurture that trust. Copywriters are trained in effective communication techniques. Think applied psychology. A good copywriter will be able to write in a way that empathizes with your audience and offers your business as the solution to their problem – and in an ethical, non-salesy kind of way.
Email marketing is a great way to nurture your audience, and another service that copywriters offer their clients.
Maybe you already have an email list. But do you frequently engage with your list? Offer value to your list? Email is considered one of the most effective channels for marketing, with 79% of marketers placing it in their top 3 (Source). According to Forbes, 59% of respondents say that marketing emails have influenced their purchases. It’s worth noting that faith-based organizations and child care services are at the top of the list of sectors that benefit from email marketing, achieving above 44 percent (Source).
3. Keep Your Business Relevant
What does it mean to stay relevant in business? A good marketing strategy is so much more than just running ads. Or having a website. Marketing your business successfully will require that you remain present and useful to your audience. Let’s look at the best way to accomplish this marketing goal.
Copywriters are trained in incorporating Search Engine Optimization (SEO).
SEO is something you’ve likely heard about. But there tends to be a lot of confusion around exactly how it works. In a nutshell, Google has bots that crawl through the words on your website to figure out what your website is about. These bots pick up on patterns that help determine how helpful, relevant, or engaging a website is. SEO works well for website and blog copy. When done well and over time, good SEO practices can boost your business to the top of the organic search results on Google – the results that pop up just below the Sponsored Ads. Research shows that organic web listings get 73% of clicks (Source), making it well worth your money to invest in someone who knows a thing or two about SEO.
With AI on the rise, many consumers are using AI search tools like Google Gemini and ChatGPT instead of traditional search engines. These tools produce AI-generated responses, and this type of search is referred to as Answer Engine Optimization (AEO). While SEO and AEO differ in some ways, they also share a common goal – to optimize your content to show up in search results. The important thing to know here is that your business needs unique, research-backed content that, over time, will place your business in online search results. A copywriter can fill that need.
4. Create Clear, Consistent Messaging Across Mediums
Imagine having one freelancer to take your business, brand, and story and churn out words that inform, provide value, and inspire your target customer to buy what you’re selling. While many copywriters niche in a specific type of copy, like blogs, emails, or sales pages, every professional copywriter is trained in understanding the customer journey. Copywriters know that consumers are looking to accomplish one of a few things when shopping. They are looking to:
satisfy a desire,
fulfill a need, or
solve a problem
A copywriter’s job is to write with these things in mind, placing your business as the solution. We’ve discussed blogs, emails, and SEO/AEO – a few tools in the Copywriter’s Toolbox. But let’s assume you are launching a new product or service. Maybe you’ve created the product, know who it’s for, but you don’t have the words to sell it. That’s where copywriters come in. Perhaps the most important skill a copywriter can bring to your business is expertise in the Sales Funnel. A Sales Funnel is the start-to-finish, top-to-bottom, all-encompassing customer journey. It goes like this:
Awareness – Customer is made aware of a company
Interest – Customer sees the benefit(s) of purchasing from the company
Desire – Customer believes the company will satisfy his/her desire or need
Action – Customer decides to purchase from the company
The copywriter is the ultimate tour guide for your sales funnel. Here is where using multiple forms of copy can be used to create sales funnels, including:
Blogs
Email Marketing
Sales Pages
While Sales Funnels can take various forms of copy, one thing is sure: having a copywriter who can plan, write, and organize the messaging and the words that take your customers on a journey is extremely valuable in a marketplace that is increasingly flooded with generic AI-generated content.
Wherever you are on your business journey, hiring a copywriter can move your business forward.
You’ve worked hard to build your business. You have a product or service that you know will benefit others. You know your brand inside and out, but you can’t seem to find the words to showcase your offer. That’s where I come in.
As a copywriter with a background in communications and advertising, I would love to chat with you about your business needs and goals. Let’s see if we can team up to take your business to the next level!
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